450% Surge in Social Brand Recall and 2.5x Increase in Organic Reach for Acko

Acko is a performance-driven digital insurer helping millions secure their future through strategy, creativity, and data. We built scalable social marketing systems designed to deliver long-term brand recall and high-impact engagement in a fast-changing digital world.

Driven by Purpose. Built for Growth.

Adstacks partnered with Acko India to disrupt the traditional insurance narrative by making it relatable for the digital-first consumer. Our clear mission was to help the brand grow through smart strategy, data-driven execution, and measurable social engagement results.

Strategic Objectives

The goal was to transform insurance from a complex financial product into a relatable lifestyle brand through social-first communication.

Humanize the Brand

Shifting the perception of insurance from "paperwork-heavy" to "app-simple".

Maximize Social Reach

Leveraging trend-jacking and cultural moments to dominate social feeds.

Drive Quality App Installs

Using social engagement as a funnel to increase direct-to-consumer app downloads.

Establish Market Authority

Positioning Acko as the most transparent and responsive digital insurer in India.

Creative Social Content

Crafting high-energy video assets and memes that mirror Acko’s quirky brand persona.

Trend-Jacking & Real-Time Marketing

Capitalizing on viral cultural events and sporting moments to maintain brand relevance.

Paid Social Optimization

Managing targeted ad sets to convert high-engagement content into measurable business leads.

Community Management

Building long-term trust through proactive interaction and responsive customer engagement on social threads.

Service Provided

Adstacks deployed a highly creative SMO suite designed to capture attention in cluttered digital landscapes.

Campaign Strategy

To amplify Acko’s digital-first identity, we created a “Scroll-Stopping” strategy that prioritized emotional connection. Here’s how the FUNNEL went:-

Strategy Before Action

Identifying audience pain points to create content that provides both entertainment and value.

Performance with Purpose

Focusing on engagement metrics (shares/saves) that indicate true brand resonance.

Data-Driven Decisions

Real-time analysis of user behavior to refine creative direction and social spend.

Creative That Converts

Developing a unified visual language that makes Acko instantly recognizable across all platforms.

Campaign Execution

1. Keyword Strategy

We categorized Acko’s social content into three strategic buckets to maintain a balanced and high-performing feed:

1st Bucket

Simplifying complex policy details through humorous, relatable social content.

2nd Bucket

Tying Acko’s benefits into major Indian festivals and trending cultural conversations.

3rd Bucket

Showcasing real-life claim stories and paperless processes to build consumer confidence.

OverallGrowth & Engagement Results

With effective content placements, the engagement began to increase—followed by follower growth, brand mentions, and inbound app traffic. By focusing on a performance-driven social framework, we achieved a 450% surge in brand recall and significantly lowered the cost per acquisition for new policyholders.