1200% User Acquisition Boost & 280% Ranking Improvement for CoinDCX

CoinDCX is India’s most valued crypto investment platform, dedicated to making digital assets accessible to millions. Adstacks developed an integrated growth ecosystem that prioritized user trust and regulatory-compliant SEO, resulting in a massive surge of organic app installs and verified investors in a highly competitive market.

About CoinDCX

Founded in 2018, CoinDCX is India’s first crypto unicorn and the most valued crypto investment app. The platform offers a secure and simple way for millions of Indians to invest in digital assets like Bitcoin and Ethereum. It allows users to manage their portfolios with advanced security features and educational resources for safe trading.

Strategic Objectives

The primary goal was to establish CoinDCX as the most trusted name in Indian crypto by removing the barriers of market skepticism.

Boost User Acquisition

Driving a surge in organic app installs and verified KYC completions.

Dominate Search Intent

Securing top rankings for high-value financial and crypto-related queries.

Build Brand Authority

Establishing a "Security-First" reputation through high-authority educational content.

Enhance Market Recall

Achieving top-of-mind awareness for safe and simple digital asset trading.

Fintech SEO & Content

Developing a massive repository of regulatory-compliant educational guides.

Authority Link Building

Securing high-DA backlinks from top-tier financial and tech news outlets.

Conversion Optimization

Streamlining the user journey from initial search to the final trade for maximum ROI.

Mobile App Marketing

Optimizing app store visibility and driving high-quality installs through targeted mobile-first campaigns.

Service Provided

Adstacks deployed a 360-degree digital growth suite tailored to the fintech sector.

Campaign Strategy

To help amplify CoinDCX’s mission, we created a content strategy that exponentially enhanced visibility and improved keyword ranking. Here’s how the FUNNEL went

Strategy Before Action

Identifying untapped high-intent keyword gaps in the crypto sector.

Performance with Purpose

Aligning educational content with user search intent to build immediate trust.

Data-Driven Decisions

Real-time analysis of user behavior to refine acquisition funnels.

Creative That Converts

Developing high-impact visuals that emphasize platform security and compliance.

Campaign Execution

We combined a list of keywords across all categories—Bitcoin trading, Crypto SIPs, and Secure wallets. We identified the main keywords and divided them by ranking into three buckets:

1st Bucket

High-intent "Buy" and "Trade" keywords pushed into the Top 10.

2nd Bucket

Educational guides and "How-to" terms secured in the Top 20.

3rd Bucket

Long-tail and niche altcoin keywords ranked in the Top 30.

Overall Growth & SEO Results

With effective keyword placements, the ranking began to increase—followed by search volume, position, and monthly traffic growth. By focusing on a performance-driven framework, we achieved a 1200% boost in user acquisition and a 345% improvement in ranking for high-intent queries.